HARRODSBURG, KY — Flashpoint Media Services is proud to announce that Michael Tokaruk, of the Aiken, S.C.-based Tokaruk Show Stables LLC, will appear on not one, but two Dover Saddlery Catalogue covers in 2007: The Elite Hunter/Jumper Edition and Dover’s General Edition. The dual images mark a momentous occasion, as no other rider has ever appeared on both covers in the 25-year history of the company. The catalogues will be published simultaneously in June.
The Elite Hunter/Jumper Edition will feature Tokaruk aboard the Mary Haley Hamm-owned Polaroid, a Dutch warmblood gelding who was most recently Green Hunter Reserve Champion at the Gulf Coast Sunshine Classic in March. The General Edition image is Tokaruk with his own Holsteiner gelding Lord Byron, most recently the winner of $25,000 EMO Grand Prix of the Gulf Coast in Gulfport. Both pictures are by the nationally ranked event photographers Flashpoint Photography, sister company of Flashpoint Media Services.
“We look for a certain ‘Wow’ factor that draws the eye in, “ said Dover’s Director of Corporate Communications Janet Nittmann of the selection process, “so our first priority is always quality—looking carefully at both horse and rider. Our customers are accustomed to seeing superior images on the covers of the catalogues,” continued Nittmann, “and these photos of Tokaruk and his mounts fit all of our criteria.”
“This is fantastic news,” said Tokaruk when informed of the announcement. “I’m speechless. I don’t know what to say other than thank you and I’m flattered beyond belief!”
One of the industry’s most promising stars, Michael Tokaruk, 25, is a native of Ontario, Canada. As a junior, he was a working student for numerous top hunter/jumper/equitation trainers, including Ken Berkley, Scott Stewart, and Missy Clark. He had been riding professionally for David Pellegrini’s Spring Mill Farm in Eads, TN., before partnering with his brother Luke to launch Tokaruk Show Stables, a showing, training, and sales facility in Aiken, S.C. just last month. (For more information see www.tokarukshowstables.com)
Dover Saddlery, Inc. (NASDAQ: DOVR) is the largest direct marketer of equestrian products in the United States. Founded in 1975 in Wellesley, Massachusetts, by United States Equestrian team members, Dover Saddlery has grown to become The Source for equestrian products. Dover offers a broad and distinctive selection of competitively priced, brand name products for horse and rider through catalogs, the Internet and company-owned retail stores. For more information, please call 1-978-952-8062 or visit DoverSaddlery.com
Flashpoint Media Services, based in Harrodsburg, KY, is a comprehensive public relations firm specializing in the equestrian sports. For additional information contact Robbi Meisel, 859-734 3713, [email protected] or Cynthia Grisolia, 347-423 7322, [email protected].
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Photos: Michael Tokaruk and Polaroid; Michael Tokaruk and Lord Byron ©Flashpoint Photography, Dover Saddlery
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