Ottawa, Ontario — Equine Canada members in all provinces interested in expanding their marketing opportunities are invited to participate in a new service offered by the Breeds & Industry Division. The bilingual online marketing database, Equine Canada Breeds & Industry Guide to Horses and Ponies for Sale in Canada, is being developed to increase exposure for Canadians selling quality prospects of all breeds and sport and racing disciplines.
The Equine Canada Breeds & Industry Guide to Horses and Ponies for Sale in Canada will enable Breeds & Industry Division representatives to provide an easily accessible sales list to buyers that they meet at trade shows, Canadian trade missions abroad, as well as incoming international trade missions to Canada.
Log on to http://www.sportsbiz.bz/equine/e/horses/register.cfm to add your sales prospect to the Equine Canada Breeds & Industry Guide to Horses and Ponies for Sale in Canada in English. Log on to http://www.sportsbiz.bz/equine/f/chevaux/demande.cfm to add your sales prospect in French.
“Equine Canada will be conducting trade missions and will be exhibiting at trade shows in Dubai, United Arab Emirates, March 27-April 5, and at the FEI World Cup Finals in Las Vegas, Nevada, April 18-22. Having a current sales list will be an asset and will provide direct benefits to Canadian breeders, trainers and sellers,” said Susan Stewart, Equine Canada Breeds & Industry Division Coordinator, Export Market Development.
The Equine Canada Breeds & Industry Guide to Horses and Ponies for Sale in Canada online registration is easy to use. Sellers log on to the site and by entering their sales prospect’s information, a picture and contact information. The listing will be included in the database in less than five minutes. Viewing the database and printing the listings will be password accessible only until the service is fully integrated within the Equine Canada website.
“The Equine Canada Breeds & Industry Guide to Horses and Ponies for Sale in Canada has been created to enhance the benefits of the Equine Canada Breeds & Industry Export Market Development Strategy. The Strategy aims to “Brand Canada” as a quality producer of horses suitable for racing, FEI and non-FEI sport, breed specific competition and breeding,” noted Stewart.
In 2007, the Equine Canada Breeds & Industry Division plans to host incoming trade missions for international delegates interested in purchasing horses and ponies from Canada. The Equine Canada Breeds & Industry Guide to Horses and Ponies for Sale in Canada will be a great tool to contact sellers, notify them directly of the incoming missions and keep them updated on the activities of the Breeds & Industry Division.
Get involved! For more information, contact Susan Stewart, Breeds & Industry Division Coordinator, Tel: (613) 826-1155, Fax: (613) 826-1479, [email protected].
About the Breeds & Industry Division of Equine Canada
The Breeds & Industry Division of Equine Canada is the national “coalition” of equine breed associations and industry members. The membership shares resources and expertise with unity of purpose to increase the long-term profitability of Canada’s equine sector.
Equine Canada is a member-based association that represents, promotes and services Canada’s equine community and industry. Its core areas of activity involve sport, equine health and welfare, education and safety, governance and marketing, representation and communication. Equine Canada is recognized by Sport Canada, Agriculture and Agri-Food Canada, the International Equestrian Federation (FEI), the Canadian Olympic Committee and Canadian Coaching Association of Canada as the national organization representing equestrian sport and equine interests in Canada. For more information about Equine Canada, please visit www.equinecanada.ca.
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